The Today Show presented the first major interview with “Peloton Girl” Monica Ruiz today, bringing along actor Ryan Reynolds to meet her for the first time and explain the ads that have driven the culture into a gin-soaked frenzy.
Ruiz seemed at a loss to explain the public fascination with her original Peloton ad, which sparked an internet outcry because she looked like an abused wife. Ruiz said the eyes have it.
“My eyebrows looked worried I guess. People were like, “You look scared.” I’m telling you, it was my face, that was the problem, and it just exploded it from there. She looks worried,”
The ad sparked so much interest and debate that Ruiz, whose name was not immediately known, became a cultural phenomenon. “It’s crazy to see my face everywhere this much and see everyone talking about it,” Ruiz said to Today host Hoda Kotb.
Reynolds saw opportunity. He immediately contacted her for a role in a commercial for his company, Aviation Gin. In that bit, Ruiz plays a dazed version of her Peloton Girl, as if in recovery from the trauma brought on by her exercise demands.
Reynolds tweeted out the ad with the tag, “Exercise bike not included.”
“It started with a text to my creative partner,” Reynolds said. “He sent me the ad and I go, “Oh, wow, I see why there’s some backlash. Can we send her a year’s supply of gin?”‘ Reynolds said. “And that sort of evolved from there. We love acknowledging and playing off of the cultural landscape and we thought this was a grand opportunity to do something.”
Reynolds said the Aviation ad is purposely vague in its attack.
“We had this thought that we could do this ad without contributing to that divide, without vilifying anybody, just sort of commenting on this person, and the actress and the ad all at once. For us it was a no brainer,’ he said.
What’s next for Peloton Girl? .”I hope people can see me as an actress. I like to do movies and TV, and I'm not actuality the Peloton lady, so let me work other jobs,” she said.
Free Guy, the film in which Ryan Reynolds plays an NPC living in a violent video game world, was among the many movies that Disney shuffled around on the release calendar today due to the coronavirus pandemic. The movie, which was initially supposed to arrive this July, will now hit theaters on December 11, 2020. To make that delay a little more bearable, Reynolds shared a clip from the film on his YouTube page of his character sitting inside his apartment as the outside world goes absolutely insane around him. #RelatableAF
Free Guy Clip
In his caption to the video, Reynolds wrote:
Free Guy is moving to Dec. 11. Here’s a clip that’s weirdly appropriate. We cut it a while ago while there was still a Fox and before it was just 20th Century Pictures and couldn’t finish it so ignore the watermarks. Thanks to Aspect for cutting it.
Seems like it could be the opening scene of the movie, since it does a good job of setting the stage and painting a grim picture of the insane world that this character is living in. I’m probably one of the few people who weren’t super impressed by the first trailer that came out, but I enjoyed this clip, so I’m hoping that I’ll dig the movie when it’s eventually released and that the construction of the trailer below isn’t fully representative of the final product.
Shawn Levy Real Steel, Stranger Things, Night at the Museum directs, marking his first feature directing gig in six years. The story is from Matt Lieberman The Christmas Chronicles, Scoob!, and Lieberman wrote the screenplay with Zak Penn Ready Player One. Reynolds stars alongside Jodie Comer Killing Eve, Joe Keery Stranger Things, Lil Rel Howery Get Out, Utkarsh Ambudkar he did that bizarre recap rap at this year’s Oscars, which feels like it happened several lifetimes ago, and Taika Waititi Thor: Ragnarok.
Here’s the official description which is slightly outdated, since it’s still described as a “Fox” movie instead of 20th Century Studios:
In Twentieth Century Fox’s epic adventure-comedy “Free Guy,” a bank teller who discovers he is actually a background player in an open-world video game, decides to become the hero of his own story…one he rewrites himself. Now in a world where there are no limits, he is determined to be the guy who saves his world his way…before it is too late.
Free Guy now hopes to hit theaters on December 11, 2020.