Published 17 hour ago on 20 Aug 1919
Apple is considering a monthly charge of $10 for its Apple TV+ streaming service and has set aside $6 billion for content, according to two reports late Monday.
Bloomberg, citing unidentified sources, said the company is eyeing a $9.99 monthly subscription price for the streaming service, which it hopes to launch by November. While the report said a free trial could be offered, the notion of a subscription fee at all contradicts one popular theory making the rounds that the tech giant could offer original programming for free to anyone who owns an Apple device. The company’s massive installed base became a talking point in March in a promotional event held at its Cupertino, CA headquarters. “They’re in a billion pockets, y’all,” enthused Oprah Winfrey, one of several high-profile content partners.
Apple TV+ will also be available via some third-party connected-TV devices and will feature other companies’ streaming apps in addition to Apple’s originals. In fact, driving overall streaming activity and collecting related service fees - as it does with music streaming and the App Store - are central components of Apple’s strategy.
The Financial Times, meanwhile, reported that the company has set aside $6 billion for programming, though the timeframe for that budget was not specified. Still, the figure would be a big jump up from the $1 billion initially reported to be at the disposal of Jamie Erlicht and Zack Van Amburg, the former Sony executives recruited to run Apple’s streaming effort. Netflix continues to lead all spenders, funneling $15 billion into its hundreds of TV and film offerings.
Apple declined to comment on the reports when contacted by Deadline. The company’s effort to join the streaming derby has been an enigma for Hollywood even after the March event, which featured a parade of A-listers but scant footage or details about the launch plans. Erlicht and Van Amburg are well-respected TV industry veterans, but have elicited frustrated reactions from some dealmakers and studios given the uncertainties persisting so close to the launch date. Apple has long maintained an aura of secrecy around many of its new offerings before their debut, of course. But the Silicon Valley style is requiring a lot of adjustment by Hollywood.
Disney, by contrast, has opted for more comprehensive clarity, detailing its financial plans and expectations for Disney+ at an investor day in April. The service launches November 12.
On Monday, Apple rolled out the full trailer for The Morning Show, its pricey drama starring Jennifer Aniston, Reese Witherspoon and Steve Carell. Citing unidentified sources familiar with the budget for the show, the FT said its budget of “hundreds of millions” exceeded that of the final season of HBO’s Game of Thrones, which cost $15 million an episode.
After Disney+ is up and running, WarnerMedia’s HBO Max and NBCUniversal’s still-unnamed, ad-supported service will debut in the spring of 2020.
Pricing is a key element of the intensifying streaming competition. Disney+ will cost $7 a month and will be part of a $13-a-month bundle alongside ESPN+ and Hulu’s basic, on-demand version. Most Netflix subscribers pay $13 in the U.S. WarnerMedia has not confirmed HBO Max pricing, though it is expected to come in slightly above the current $15 level for HBO Now. NBCU, meanwhile, is looking to leverage traditional TV’s well-established business model. It will make its streaming service free for subscribers of Comcast and Sky but serve ads along with programming.
Published 17 hour ago on 20 Aug 1919
Apple is eyeing a November launch date for its premium a la carte streaming service Apple TV+, according to a report in Bloomberg. The date provides Apple a competitive slot amid the dizzying array of soon-to-launch streaming services, including Disney+, slated for November 12, and HBO Max, WarnerMedia’s latest over-the-top streaming package, which is set to bow in early 2020. AT&T and Comcast also has new a la carte services coming down the pike, all aimed at cord-cutters looking for ernatives to traditional set-top offerings.
Apple is expected to charge $9.99 a month for the service, slightly more than Amazon Prime Video and the most basic Netflix plan, which costs $8.99.
Apple TV+ will launch with a handful of new programs. With a reported content budget of $6 billion, Apple has deep enough pockets to compete with the likes of Netflix and Amazon. Apple is also said to be weighing release strategies for its series. While Hulu releases new episodes for its flagship series weekly, Netflix tends to dump all episodes at once in favor of the binge.
The slate of high-profile series coming up from Apple TV+ is jam-packed with top talent. “The Morning Show,” which released a trailer today, stars Jennifer Aniston and Reese Witherspoon as two anchorwomen whose personal and professional lives implode amid increasing scrutiny in the spotlight. Steve Carell, who got his start in TV on “The Office,” co-stars.
Also on the docket is the revival of Steven Spielberg’s classic early-s series “Amazing Stories” the post-apocalyptic drama “See” from Steven Knight of TV’s “Peaky Blinders” and cinema’s “Locke” “Truth Be Told“ with Octavia Spencer “The Big Sick” partners Kumail Nanjiani and Emily V. Gordon's “Little America“ plus “Little Voice“ from J.J. Abrams and the psychological thriller “Servant“ from producer M. Night Shyamalan. No dates have been set yet for the series.
While Apple TV+ will be embedded in the Apple TV set-top, the service will also be accessible from third-party products such as Roku and Amazon Fire TV boxes, as well as Samsung televisions.
Published 17 hour ago on 20 Aug 1919
Dianne Wiest, Candice Bergen, and Lucas Hedges are also starring in 'Let Them Talk,' which marks the first pick-up for the upcoming streaming service.
HBO Max, the upcoming streaming service from WarnerMedia, is bolstering its cupboard with some A-list talent.
Making its first acquisition, HBO Max has picked up Let Them All Talk, an original comedy starring Meryl Streep and Gemma Chan that is being directed by Steven Soderbergh.
Dianne Wiest, Candice Bergen, and Lucas Hedges are also starring in the project, whose name is a working title and which has been operating under the radar and quietly began shooting last week in New York.
The filmmakers, including Soderbergh and producer Greg Jacobs, cobbled the financing themselves, using the self-funded model the duo used to make their runaway hit Magic Mike. HBO Max swooped in preemptively in a competitive environment to pick up the feature project, with Michael Sugar of Sugar 23 and Jamie Feldman brokering deal on behalf of the filmmakers.
MacArthur Fellow and PEN/Faulkner award-winning author Deborah Eisenberg wrote the script that centers on a celebrated author Streep who takes a journey on a cruise ship with some old friends Bergen, Wiest to have some fun and heal old wounds. Her nephew Hedges comes along to wrangle the ladies and finds himself involved with a young literary agent Chan.
Talk will also shoot on the Queen Mary 2 and in the UK.
“This is the kind of project where you just say, 'Yes please sign me up,'“ said Sarah Aubrey, head of HBO Max's original content, in a statement. “To work with Steven Soderbergh and this all-star cast led by Meryl Streep is thrilling and sets the standard for features at HBO Max.“
HBO Max is due to launch in spring 2020 and is in the process of building a slate as well as a circle of talent as suppliers. Reese Witherspoon and Greg Berlanti have signed production deals for the service.
Talk marks a reunion for Streep and Soderbergh as the pair recently wrapped up drama The Laundromat. The movie, directed by Soderbergh, is due to premiere at the Venice Film Festival before streaming on Netflix.
Chan is the fast-rising actress who starred in AMC's sci-fi drama Humans and appeared in Crazy Rich Asians and Captain Marvel. She recently nabbed the leading role in Marvel's latest tentpole hopeful The Eternals.
Two-time Oscar winner Wiest currently appears on CBS' Life in Pieces and last year co-starred with Clint Eastwood in The Mule.
Bergen recently reprised her character Murphy Brown for a CBS' revival and last appeared on the big-screen with Diane Keaton and Jane Fonda in The Book Club.
Hedges, nominated for an Oscar for his performance in Manchester by the Sea, will next be seen starring with Shia LaBeouf in Honey Boy, the drama ostensibly based on LaBeouf's life and scheduled to be released by Amazon in November.
Streep is repped by CAA and Gendler & Kelly, Chan by WME and Independent Talent Group. Bergen is repped by ICM Partners and Hirsch Wallerstein, Wiest by ICM Partners and Hedges by CAA, Anonymous Content, and Goodman Schenckman. Soderbergh is repped by Sugar 23.
Source: Hollywood Reporter
Published 17 hour ago on 19 Aug 1919
etflix is expanding its unscripted slate with new lifestyle series The Home Edit, featuring master organizers Clea Shearer and Joanna Teplin, the duo behind the innovative home organization company. The series hails from Reese Witherspoon’s Hello Sunshine banner and Critical Content.
Known for their design-centric approach to arranging and organizing, the New York Times bestselling authors will take on the homes of big-name celebrities and everyday families in the eight-episode series.
The Home Edit, titled after Shearer and Teplin’s book The Home Edit: A Guide to Organizing and Realizing Your House Goals, follows the Nashville-based duo as they dramatically transform the lives of their clients by conquering clutter with their signature style. Each hour-long episode features two organizational projects shaped by Clea & Joanna's unique sense of form-meets-function that will entertain and inspire, Netflix says.
The series is executive produced by Molly Sims, Hello Sunshine's Witherspoon, Charlotte Koh, and Cynthia Stockhammer and Critical Content's Tom Forman, Jenny Daly, and Jon Beyer along with Tess Gamboa Meyers, who will serve as showrunner.
Shearer and Teplin also front Master the Mess, an original series on Witherspoon’s Hello Sunshine VOD channel.
Published 17 hour ago on 02 Aug 1919
strong>EXCLUSIVE: Studios are bidding on Pyros, an intriguing package that has Reese Witherspoon attached to star in a sci-fi film she will produce with Simon Kinberg. The film will be written by Thomas Pierce, who is adapting his short story Tardy Man, which published last year in The New Yorker. Pierce has done well with this strategy: his short story Chairman Spaceman was bought and is being developed by Fox Searchlight. Kinberg is producing that one as well.
Hello Sunshine’s Witherspoon and Lauren Neustadter are producing with Genre Films’ Audrey Chon.em>Tardy Man deals with a group of augmented people who are fitted with indestructible fire suits that are fused to their spines. They work for a corporation that recovers objects for wehy people when their houses are burning. It is strictly forbidden for them to veer from their salvage missions, even when other humans are in danger. The protagonist decides to make an exception to this rule and that is the jumping off point.
I’m told that numerous offers are on the table. This is one of the high profile star packages currently drawing bids the other is Don’t Worry Darling, a genre spec script that Booksmart‘s Olivia Wilde will direct and star in.
CAA is in the middle of both auctions, which are expected to sort themselves by next week.