On news broadcasts and cable news channels, the company will reduce commercial loads to allow for more programming. On the entertainment front, late night shows as well as unscripted series on Bravo, E! and USA, will all feature extended episodes and bonus content in lieu of some commercial pods.
NBCUniversal will reduce advertising loads across its networks and add more entertainment and news content as the novel coronavirus pandemic continues, and as families quarantine at home.
“Now, people all across America are turning to us more for the content that comforts them and connects them to the outside world,” writes NBCUniversal ad sales and partnerships chairman Linda Yaccarino in a blog post Monday afternoon. “At the same time, some marketers across every industry have asked to pause their advertising plans or shift their messages, and they're looking for ideas, tools, and strategies from their most trusted partners. So, in light of everything we're seeing and hearing, we want to do what's right for our audiences and marketers.”
On the broadcast news shows and the company's cable news channels MSNBC and CNBC, the company will reduce commercial loads to allow for more news and information programming.
On the entertainment front, late night shows The Tonight Show starring Jimmy Fallon, Late Night with Seth Meyers, and Watch What Happens Live with Andy Cohen now originating from the hosts' homes, as well as unscripted series on Bravo, E! and USA, will all feature extended episodes and bonus content in lieu of some commercial pods.
Some of the company's channels will also launch family movie nights, with sponsored but commercial-free airings of films.
Late last month the advertising research firm Magna Global predicted that the U.S. TV ad market would fall by 13 percent in 2020 due to the fallout from the pandemic, calling the situation “totally unprecedented.” The travel, restaurant and movie sectors in particular have pulled back ad spend.
In addition, NBCUniversal finds itself in the position of having to fill many hours of programming that had been set aside for coverage of the 2020 Tokyo Olympics, which have since been postponed until 2021.
Yaccarino also writes that the company will be engaging in outreach to companies and waiving fees “to allow companies to reach their customers directly in their homes and generate much-needed sales.” That will include access to remote production teams, brand assets, talent, translation services, and editing services, which can all be used to create new campaigns even as most people are staying home.
The company also released new research on Monday outlining the increased media consumption during the last few weeks. The research found that digital and linear TV viewing is up, gaming is up significantly, and that streaming services are seeing subscription gains, while...
The stars of the romantic drama and producer Will Packer talked to The Hollywood Reporter about what it means that Universal released the film on the big screen.
In Universal's recently released The Photograph, stars Issa Rae and LaKeith Stanfield take on roles different from both their familiar TV characters in Insecure and Atlanta, respectively, and their past film characters.
Instead, as the romantic leads in the drama, Rae and Stanfield play a couple falling in love as Rae's Mae grieves the death of her mother, learning more about the woman she was and fearing that, like her mom, Mae won't be able to commit to people she cares about.
And as she moves forward with her film career — Rae also has The Lovebirds out in April — the Insecure star said she's looking for projects that take her out of her "comfort zone."
"Anything that feels new or fresh or feels like it will challenge me, that feels outside of my comfort zone and movies that I would want to see," Rae told The Hollywood Reporter at The Photograph's world premiere in New York earlier this month of what she's interested in making. "I don't want to do movies just to do it. I want to be a part of things that will either provoke conversation or that feel fresh and fun."
For Stanfield, it was the chance to "stretch" and "do something different than what I'm usually seen doing" that was part of what drew him to his role as Michael, a journalist who meets Mae as he works on a story about her mother.
And going forward, viewers should expect more roles that keep them on their toes, Stanfield told THR at the Photograph premiere.
"Everything you see me do is going to be different than the last thing," he said. "I'm interested in challenging myself and taking on different things. You'll never be able to catch me."
The film's cast also features Kelvin Harrison Jr., who — after breakout roles in Waves and Luce — also wants to "keep trying to tell stories that challenge me."
"I just want to keep working with people that intrigue me, I think that's the biggest thing. And when you're in a job like this, you give so much out all of the time that I think it's important to feed yourself again," he said. "I think when I'm surrounded by artists that inspire me, art that challenges me, art that makes me want to research and discover more of the people around me, that makes it worthwhile, so I'm just looking to extend this."
Writer-director Stella Meghie has said that the initial idea for The Photograph came about when her grandmother was about to meet a daughter that she hadn't seen in nearly 30 years.
"That was the impetus for the backstory, like what are the things you don't know about your mother, what are the things...
EXCLUSIVE: Grace Gummer Mr. Robot and Molly Griggs Prodigal Son have joined the cast of Dr. Death, a limited series for NBCUniversal’s Peacock streaming platform starring Jamie Dornan, Alec Baldwin and Christian Slater. The UCP-produced drama is based on Wondery's hit podcast of the same name.
Dr. Death explores the twisted mind of a sociopath and the failures of the system designed to protect the most defenseless among us. It tells the terrifying true story of Dr. Christopher Duntsch Dornan, a rising star in the Dallas medical community. Young, charismatic and ostensibly brilliant, Dr. Duntsch was building a flourishing neurosurgery practice when everything suddenly changed. Patients entered his operating room for complex but routine spinal surgeries and left permanently maimed or dead. As victims piled up, two fellow physicians, neurosurgeon Robert Henderson Baldwin and vascular surgeon Randall Kirby Slater, set out to stop him.
Gummer will play Kim Morgan, a highly capable, hard-charging registered nurse who is drawn into Duntsch's Dornan web - both professionally and personally - by his apparent talent and ambition. Griggs is set as Wendy Young, Duntsch’s girlfriend, the mother of his children and the last remaining moral beacon for the man who would become “Dr. Death.”
Production begins in the spring on Dr. Death, which is written and executive produced by Patrick Macmanus under his overall deal with UCP. Todd Black, Jason Blumenthal and Steve Tisch also executive produce via Escape Artists, as well as Hernan Lopez and Marshall Lewy of Wondery.
Gummer co-starred as Dominique DiPeierro on the last three seasons of USA Network’s Mr. Robot, and her TV credits also include The Hot Zone, Good Girls Revolt and Extant. She currently is onscreen in Standing Up, Falling Down, opposite Billy Crystal and Ben Schwartz. She is repped by CAA and Anonymous Content
Griggs’ series credits include Prodigal Son, Servant and Succession, and she next appears in the indie feature God the Worm opposite Annabella Sciorra. She is repped by Paradigm and Perennial Entertainment.