Movie theaters across the United States are shut down as the coronavirus pandemic continues to spread across the country. Once we’re done battling this virus, some movie theaters may not be there to meet us on the other side. With an unclear window for when movie theaters will reopen, some of them simply can’t afford to be without a revenue stream for a few months. But the good news is, for those theaters who are able to survive, they’ll be met with open arms by moviegoers again.
A new poll conducted by analytics company EDO asked 6,800 participants whether or not they were likely to return to movie theaters whenever they’re back open for business. The good news is that 70% of those polled said they were likely to head back to movie theaters, and out of that group, 45% of them said they were “highly likely” to get back in front of the big screen. But for others, it won’t be such a quick turnaround.
Deadline called our attention to the latest poll conducted by EDO, which comes from a report titled “Social Distancing Moviegoing and TV Habits.” Among the 45% who were highly likely to come back to movie theaters, 20% said they would hit up movie theaters again as soon as they were open. Meanwhile, the other 25% said they would wait a few days.
It’s not all good news though. Some of the more cautious polled, 45% of the group, said they would wait a few weeks before getting a ticket to the local multiplex. Another 11% said they would wait several months. Considering the fact that China reopened their movie theaters too soon after seemingly quelling the spread of coronavirus, only to close them again after a week of operation, holding off on a return to movie theaters might not be such a bad idea.
Honestly, even if movie theaters are able to reopen in June or July, they might not have much to entice moviegoers back into theaters. Major blockbusters like Wonder Woman 1984, Ghostbusters: Afterlife, and Minions: The Rise of Gru have already evacuated their previous summer release dates, so it might be slim pickings if theaters open sooner than later.
For now, moviegoers are taking full advantage of streaming services and VOD content while self-quarantining at home. Among those polled, Disney+ and Hulu were the most popular streaming services being signed up for following the outbreak. Meanwhile, consumption of Netflix and HBO Now went up 80%. As for movies on VOD, nearly half confirmed they had bought movies from Amazon, YouTube and iTunes.
With at least another month of self-containment in the United States being pushed by the CDC maybe longer if coronavirus cases keep increasing at their current rate, the use of home entertainment services is only going to go up, and the struggle for certain movie theaters to stay alive is going to get harder. Even chains...
Set to replace the couple's Sussex Royal brand, the not-for-profit organization's activities will include film and TV, according to paperwork filed in the U.S.
Prince Harry and Meghan Markle have outlined plans for a new charitable foundation called Archewell.
Set to replace their Sussex Royal brand and first reported in The Daily Telegraph Monday, Archewell will reportedly include a multi-media educational empire and wellbeing website.
The couple told the paper that further details about the organization had been delayed due to the coronavirus pandemic, but an announcement would be made "when the time is right."
According to paperwork filed in the United States last month and seen by The Hollywood Reporter, activities under the L.A.-based operation would include the production of "motion picture films, articles, books, audio books, podcasts, audiovisual entertainment, television shows, digital entertainment content, and informational programming."
Since the Duke and Duchess of Sussex first revealed their shocking exit — dubbed "Megxit" — from the U.K. royal family in January and their plan to become financially independent, there has been a great deal of speculation about their next move, and whether they would attempt forge a path in Hollywood, similar to the deal Barack and Michelle Obama's Higher Ground production banner signed with Netflix.
Since then, the couple have moved to L.A. and Markle has recorded the voiceover for the Disney nature documentary Elephant, which recently debuted on Disney+.
Speaking to The Telegraph, the two said that the name Archewell derives from the Greek word meaning source of action, and was the inspiration behind the name of their baby son, Archie Mountbatten-Windsor.
"We connected to this concept for the charitable organization we hoped to build one day, and it became the inspiration for our son's name. To do something of meaning, to do something that matters," they said. "Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon. We look forward to launching Archewell when the time is right."
Source: Hollywood Reporter