Jimmy Fallon might've been snubbed by the 2019 Emmys, but the comedian and talk show host will exit the year with a Streamy award.
Fallon was one of six winners of the 2019 Streamys Brand Awards, which honors innovation in brand advertising. The Wednesday evening ceremony was part of IAB NewFronts West, a two-day advertising marketplace and networking event held at the NeueHouse in Hollywood.
Fallon collaborated with Amazon to promote the company's Alexa smart assistant last November. Alexa can tell its owners jokes, among other things, and Fallon recorded a handful of jokes for the assistant, which Alexa owners could run on their own devices for a limited time. Fallon promoted Alexa during a bit on “The Tonight Show” and gave away Alexas to everyone in his studio audience.
Fallon wasn't the only television star to win big at the Streamys Brand Awards. Comedians Tim Heidecker and Eric Wareheim, the duo behind eclectically hilarious shows such as “Tim and Eric Awesome Show, Great Job!” and “Check It Out! with Dr. Steve Brule” also won a Streamys Brand Award in the Branded Content: Series category.
Heidecker and Wareheim — more commonly known by their first names, Tim and Eric — created a series of videos to promote mattress company Purple, and the advertisements were as humorously bizarre as the duo's typical projects. The ads were full of intentional stuttering, awkward transitions, and the low-budget production that made their aforementioned shows such cult hits. The videos might be advertisements, but for fans of Tim and Eric's comedy, it was just more quality content.
Such entertaining and engaging marketing defined the victors of the Streamys Brand Awards, even if not all of the winners were as deliberately lowbrow as Tim and Eric. Going along with NewFronts West's theme of “Relationships Matter. Take a Stand!,” the two-day event was focused on positive and socially aware advertising. Multiple presenters were quick to note that consumers have become more cynical about corporate advertising in recent years, and event panels tended to hone in on new marketing strategies that could overcome stereotypes about traditional advertising campaigns.
The Streamy Brand Awards were started in 2018 along with NewFronts' first Los Angeles event to generate hype for the event's first West Coast spot. Like last year, a panel of industry executives examined a multitude of marketing campaigns split between six categories to determine which organizations and individuals created the year's best advertising projects.
Other winners included Snoop Dogg and NikkieTutorials, who won the award for Branded Content: Video; Calvin Klein, Influencer Campaign; Fine Brothers Entertainment, Social Good Campaign; and Chipotle and David Dobrik, Brand Engagement.
Last year’s Streamys Brand Awards Winners included projects and campaigns from Kevin Hart, Hannah Hart, Rudy Mancuso, Stephen Curry, RuPaul's Drag Race, AT&T, Brita, Glad, Lyft, Planet Fitness, Samsung, Facebook, Google, Viacom, and YouTube.
Jimmy Fallon, Jimmy Kimmel and Stephen Colbert are to host a major television event to help end COVID-19 airing across NBC, ABC and CBS as well as a number of international networks.
The trio will front One World: Together at Home featuring a slew of A-list stars on Saturday April 18 between 8pm and 10pm. The event, which is curated by Lady Gaga, has been put together by social action platform Global Citizen and the World Health Organization.
It builds on a series of live online concerts, organized by Global Citizen, where stars such as OneRepublic, Coldplay's Chris Martin and John Legend have performed at home.
The global entertainment special will celebrate the efforts of community health workers and promote the fight to end the global pandemic. It will feature multimillion-dollar pledges to the WHO's Solidarity Response Fund.
It will feature appearances by Alanis Morissette, Andrea Bocelli, Billie Eilish and her brother Finneas, Billie Joe Armstrong of Green Day, Burna Boy, Chris Martin, David Beckham, Eddie Vedder, Elton John, Idris and Sabrina Elba, J Balvin, John Legend, Kacey Musgraves, Keith Urban, Kerry Washington, Lang Lang, Lizzo, Maluma, Paul McCartney, Priyanka Chopra Jonas, Shah Rukh Khan, Stevie Wonder and friends of Sesame Street.
It will be produced by The Voice and Songland exec producer Audrey Morrissey and her production company Live Animals in partnership with Global Citizen.
In addition to NBC, ABC and CBS, it will air on BBC One as well as Disney, NBC and Viacom stations around the world. The full list of broadcasters includes Bravo, E!, MSNBC, NBCSN, NBC News, NBC News on YouTube, Peacock, Syfy, USA, ABC News, ABC News Live, Freeform, Nat Geo, Channel 5 in the UK, Network Ten in Australia, and Telefe in Argentina, BET and MTV globally across more than 180 countries, CMT, Comedy Central, Logo, MTV2, Paramount Network, Pop, TV Land and VH1 in the US as well as Bell Media platforms in Canada, MultiChoice, and Ireland's RTE.
It will also stream online via a number of platforms including China's Alibaba, Amazon Prime Video, Apple, Facebook, Hulu, Instagram, LiveXLive, Tencent, Tencent Music Entertainment Group, TIDAL, TuneIn, Twitch, Twitter, Yahoo and YouTube.
Money raised will go to the COVID-19 Solidarity Response Fund, run by the UN Foundation, to support and equip healthcare workers around the world, and to local charities that provide food, shelter, and healthcare to those that need it most.