Hulu has launched a new creative advertising studio called Greenhouse and hired two senior advertising executives to bolster its commitment to its burgeoning ad business.
Brandon Pierce is joining the Disney-controlled streaming operation as VP, Creative Director and Liz Levy as VP, Head of Creative for Brands. Levy will have direct oversight of the studio, while Pierce will focus on “bringing to life compelling stories around Hulu's brand and content,” in the words of the official announcement.
While expenses have kept Hulu in the red overall, the 11-year-old company is starting to gain real traction with advertising. At its upfront presentation to media buyers last spring, Hulu said its ad revenue was on track to clear $1.8 billion in 2019, growing to $2.7 billion by 2021. Most of Hulu’s 28 million subscribers 26.8 million of those paid opt for its basic tier, which has several minutes of ads per hour. The company also operates a bundled live TV offering that emulates the traditional, ad-supported pay-TV experience but delivers it via the internet.
According to the official announcement Pierce will lead a new multi-disciplinary creative function that works together with Hulu's existing teams of creative specialists, including designers, producers and copywriters. The executive has developed creative projects with a range of brands at a number of well-known and respected creative agencies, including 72andSunny, Sid Lee and Wieden + Kennedy. Most recently, he was group creative director at Droga5, where he worked with Hershey's, ESPN and Under Armor.
Levy joins Hulu after serving as executive creative director for Complex Networks. She has helped develop campaigns for brands such as Slax, Xbox and Adidas.
In her role, Levy will lead the team responsible for developing conceptual campaigns designed to help advertisers on Hulu meet their consumer marketing needs. She will work closely with Hulu's various marketing, sales and ad platform teams to generate new partnership opportunities. The streaming service has been vocal about innovations such as “pause ads” and sponsor messages tailored to viewers binge-watching shows.
Pierce and Levy will report to Scott Donaton, Head of Creative at Hulu.
If nothing below suits your sensibilities, check out our guide to What You Should Watch On Streaming Right Now.
Schitt's Creek Comedy Central, Pop TV 8:00 p.m. — Fans of this cult-hit series should prepare to be wrecked as the sixth season winds down to an end. The good news is that beloved shows don't die in the streaming era, and Dan Levy is open to a reunion down the road. With self-isolation being the name of the game right now, this and the show's unintentional pandemic banger might truly end up being a collective viewing event.
Parasite Hulu, Wednesday — Alright, so this biting, social-class satire officially does not arrive on Hulu until midnight on Wednesday, but it's worth celebrating Bong Joon Ho's history-making masterpiece landing on a streaming service near you. The film received a hefty box-office bump after winning so many awards that the director apologized to Oscar engravers, so if you still haven't watched, shoot your shot now.
The Resident FOX, 8:00 p.m. — Derek's improvement falls into jeopardy when he suffers a severe complication, and Kit's afraid that this might be more evidence of Cain's cover-up.
The Conners ABC, 8:00 p.m. — Bev is spreading happiness through her finances and decides to fund Mark's coding camp tuition.
Bless This Mess ABC, 8:30 p.m. — Jacob's after-prom event sounds potentially dicey after Kay suggests that Rio and Mike step up as chaperones.
Empire FOX, 9:00 p.m. — Cookie and Lucious have Andre committed to a treatment facility following his breakdown. Meanwhile, Cookie's feeling guilty about Andre's whole situation and wonders how her own troubled history may have contributed.
For Life ABC, 10:00 p.m. — After Cassius put white supremacists in the hospital, Aaron comes to his defense, while Marie's having more feelings for Aaron.
The Last O.G. TBS, 10:30 p.m. — The third season begins for Tracy Morgan and Tiffany Haddish's show about an ex-con attempting to readjust to the world after a 15-year prison stint.
Conan — Guest TBA
The Tonight Show With Jimmy Fallon — Kerry Washington, Russell Wilson, Ciara
A Little Late With Lilly Singh — Adam Rodriguez, Kelsey Cook
The Daily Show With Trevor Noah — Noah's reporting live from his couch, and naturally, the subject of the night will be the ongoing pandemic and social distancing.