Movie theaters across the United States are shut down as the coronavirus pandemic continues to spread across the country. Once we’re done battling this virus, some movie theaters may not be there to meet us on the other side. With an unclear window for when movie theaters will reopen, some of them simply can’t afford to be without a revenue stream for a few months. But the good news is, for those theaters who are able to survive, they’ll be met with open arms by moviegoers again.
A new poll conducted by analytics company EDO asked 6,800 participants whether or not they were likely to return to movie theaters whenever they’re back open for business. The good news is that 70% of those polled said they were likely to head back to movie theaters, and out of that group, 45% of them said they were “highly likely” to get back in front of the big screen. But for others, it won’t be such a quick turnaround.
Deadline called our attention to the latest poll conducted by EDO, which comes from a report titled “Social Distancing Moviegoing and TV Habits.” Among the 45% who were highly likely to come back to movie theaters, 20% said they would hit up movie theaters again as soon as they were open. Meanwhile, the other 25% said they would wait a few days.
It’s not all good news though. Some of the more cautious polled, 45% of the group, said they would wait a few weeks before getting a ticket to the local multiplex. Another 11% said they would wait several months. Considering the fact that China reopened their movie theaters too soon after seemingly quelling the spread of coronavirus, only to close them again after a week of operation, holding off on a return to movie theaters might not be such a bad idea.
Honestly, even if movie theaters are able to reopen in June or July, they might not have much to entice moviegoers back into theaters. Major blockbusters like Wonder Woman 1984, Ghostbusters: Afterlife, and Minions: The Rise of Gru have already evacuated their previous summer release dates, so it might be slim pickings if theaters open sooner than later.
For now, moviegoers are taking full advantage of streaming services and VOD content while self-quarantining at home. Among those polled, Disney+ and Hulu were the most popular streaming services being signed up for following the outbreak. Meanwhile, consumption of Netflix and HBO Now went up 80%. As for movies on VOD, nearly half confirmed they had bought movies from Amazon, YouTube and iTunes.
With at least another month of self-containment in the United States being pushed by the CDC maybe longer if coronavirus cases keep increasing at their current rate, the use of home entertainment services is only going to go up, and the struggle for certain movie theaters to stay alive is going to get harder. Even chains...
Welcome to The Quarantine Stream, a new series where the /Film team shares what they’ve been watching while social distancing during the COVID-19 pandemic.
The Show: The Secret History of Hollywood
Where You Can Stream It: The podcasting app of your choice.
The Pitch: The Secret History of Hollywood is the most compelling, immersive, and emotional podcast I’ve ever had the pleasure of listening to. Each season consists of deep dives into a major Hollywood figure, tracing its subject’s rise to prominence and giving incredible insight into their home lives, painting a portrait so captivating and well-rounded that biographies or books on the subjects could only dream to achieve.
Why It’s Essential Quarantine Listening: I’ve been thinking about this podcast a lot since I first stumbled across it several years ago, but I think it’s especially appropriate to recommend it right now because some of its episodes are incredibly lengthy – many clock in around an hour and a half, but some of them stretch to four, six, or even nine hours long. Yes, really. Some of you may scoff, but isn’t being in quarantine the perfect time to give a long-form podcast a chance?
Adam Roche, the voice behind the show, had no background in sound editing or sound production when he got started, but he could have fooled me: the series reminds me of an old-time radio show, complete with sound effects and Roche doing voices as he plays the people in a given scene. I realize that may sound cheesy, and it absolutely would be in less-capable hands. But trust me: Roche’s mellifluous voice and incredibly researched accounts are perfect for this type of storytelling.
The show has brought me to tears multiple times over the years, and I think a huge part of the reason for that is because of the long episode lengths. Like a great TV series you never want to end, you get to spend hours and hours with the subjects of these episodes and build emotional connections to them, so when they they experience hardships, a project goes wrong, or they lose a loved one, the results can be unexpectedly powerful.
The show has earned the attention of Hollywood vets like Peter Ramsey Spider-Man: Into the Spider-Verse and Mark Gatiss Sherlock, Game of Thrones, the latter of whom lends his own terrific voice to introductions of the most recent season, which covers the prolific producer Val Lewton Cat People, The Body Snatcher, The Ghost Ship. I knew nothing about Lewton or his work before I listened to the eleven episode season, but by the end, I feel like not only do I know all about him, but I feel I’ve experienced his highs and lows right alongside him. It’s truly spellbinding stuff, and it comes with my absolute highest recommendation.
I’ve talked about the show a couple...