Even before “Parasite” won Best Picture, this was a very good time to be in the business of dubbing and subtitles. Hollywood is no longer a dominant international force, and as global markets grow, streaming is expanding the reach of foreign language films and TV series. In America, localization is no longer the sole domain of arthouse theaters; it belongs to streaming platforms that translate shows like “Money Heist,” with platforms like Netflix offering an English language dub for those who don't want to read subtitles.
Chris Carey, chief revenue officer and managing director of Iyuno Media Group, sits at the center of the rapidly evolving localization business. Iyuno formerly BTI Studios is one of the biggest subtitling and dubbing companies, generating 44,000 hours of dubbing and 300,000 hours of subtitling in 2019 alone.
“Generally, our market is on the upswing, in terms of attention, dialogue, business potential, and growth,” said Carey. “Just the fact 'Parasite' was nominated and had gotten so much buzz increased the level of dialogue and discussion. There's been momentum throughout the winter, we've seen it, and ‘Parasite’ was just one of a thousand data points of why.”
Carey was part of the team that helped Disney digitize in the ’90s and ride the DVD wave that followed. As CTO of Technicolor, he led the company to become a major player in the post world when its film business was disappearing, before taking over technical operations at Paramount. He also led revenue and business development at Verizon as it built the video streaming networks still used today.
Here are seven important take aways to understand the world of localization, and why dubbing could become a growing part of our diet, as Carey sees it.1. A Different Script for Dubbing
A script from the film or TV series is used as the same starting point for both subtitling and dubbing, but the work flow quickly diverges as the art of each process is quite a bit different.
“The linguistic adaptation is different, because when I’m doing a dub, I need the script adaptation to take into account lip flap and visible sync,” said Carey. “We may adapt a script less literally for the dub so that the words in [the other language] tend to sync more closely with the amount of syllables and lip movement that the actor has.”
In other words, having some level of lip sync is important. Even the best possible dub with live action actors is going to be noticeable, but the closer the words and mouths match up over a consistent stretch of time, the better chance the viewer will move past the dubbing and become...
Hot off the awards-season buzz for “1917,” George MacKay makes his next big-screen appearance in “True History of the Kelly Gang” from “Macbeth” director Justin Kurzel. Here, MacKay stars as 19th Century Australian criminal Ned Kelly, who was executed in 1880 with the famous last words “Such is life.” Watch the new U.S. trailer below. IFC Films opens “True History of the Kelly Gang” in theaters and on VOD April 24.
Set against the unforgiving landscape of 19th Century Australia, the movie follows the legendary outlaw Ned Kelly, who’s raised under the iron rule of the colonial English. Food is scarce and survival is filled with daily struggle as colonizers degrade their victims with ceaseless brutality. Similarly, fellow Aussie filmmaker Jennifer Kent explored this world in last year’s rape-revenge tale “The Nightingale,” and “True History of the Kelly Gang” features Essie Davis, who starred in Kent’s debut “The Babadook,” as Ned Kelly’s mother. She sells him off to notorious bushranger Harry Power Russell Crowe, leading Kelly to discover he comes from a line of warriors called the Sons of Sieve. His appetite for revenge inspires him to lead an anarchist army to terrorize his oppressors in an audacious attack on the authorities.
Based on a novel by Peter Carey, the screenplay comes from Shaun Grant, who penned Kurzel’s horrific and unforgettable 2011 feature debut “The Snowtown Murders,” about a real-life serial-killing spree in a hellish Australian suburb. This is director Justin Kurzel’s first return to his gritty roots since a disastrous foray into American studio filmmaking with 2016’s video-game adaptation “Assassin’s Creed,” which failed at the box office and among critics despite Michael Fassbender at the helm. Kurzel previously directed “Macbeth,” his take on the Shakespeare play, starring Fassbender and Marion Cotillard. Currently, Kurzel has the World War II thriller “Ruin” in pre-production, and the terrorism thriller “The Siege” in the works.
In a review out of the Toronto International Film Festival in 2019, IndieWire’s Eric Kohn praised “True History of the Kelly Gang,” writing “The movie hovers in a curious paradox, coming across as both operatic tribute and horrific condemnation, but it's never less than a nasty crime drama with plenty of grimy characters to keep the stakes compelling throughout. Imagine ‘Bonnie and Clyde’ in the Australian outback — a disturbing glimpse of criminality that provides a subversive taste of its appeal.”
Here’s the trailer for “True History of the Kelly Gang.”
Netflix broke into the original film business in fall 2015 with the release of Cary Fukunaga’s “Beasts of No Nation,” which opened in select movie theaters and hit the streaming platform on October 16. That proved to be a game changer for Netflix, which has gone on to release hundreds of original movies in the years since. The streaming giant offers so many original titles be it productions that were produced in-house or titles picked up at film festivals that it has become an impossible task keeping up with every single one.
The lucky Netflix movies become hits. Some seemingly come out of nowhere to become word-of-mouth streaming blockbusters “To All the Boys I’ve Loved Before,” “Bird Box”. Other titles Netflix prioritizes for Oscar season and supports with massive marketing campaigns “Roma,” “The Irishman,” “Marriage Story”. Some Netflix movies just have the star-power to attract attention “6 Underground,” “Triple Frontier”. But the majority of Netflix movies that get released are simply put on the streaming platform and it’s up to subscribers to discover them. IndieWire hopes to make the search for a hidden gem a bit easier with the below list of overlooked Netflix original films worth streaming. The list is presented in alphabetical order.='c-gallery-vertical-loader u-gallery-app-shell-loader'>='u-gallery-app-shell__figure u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__text u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__text-small u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__content u-gallery-app-shell__content-1 u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__content u-gallery-app-shell__content-2 u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__content u-gallery-app-shell__content-3 u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__content u-gallery-app-shell__content-4 u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='c-gallery-vertical-loader u-gallery-app-shell-loader'>='u-gallery-app-shell__figure u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__text u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__text-small u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__content u-gallery-app-shell__content-1 u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__content u-gallery-app-shell__content-2 u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__content u-gallery-app-shell__content-3 u-gallery-app-shell u-gallery-react-placeholder-shimmer' >='u-gallery-app-shell__content u-gallery-app-shell__content-4 u-gallery-app-shell...